Now, Chances are, you have come across one or all of these terms on the Internet before. Webinars, Workshops and Masterclasses are all used to describe Web-based events or online training.
Although the terms Webinar, Workshop and Masterclasses have become seemingly interchangeable on the Internet, they are not quite the same things.
In this quick 3 minutes guide, you will not only learn what the differences are, you’ll also be able to make a decision on which one is right for your business right now.
This way you can focus on what will work for you instead of trying to do all the things and getting overwhelmed and even more confused.
Ideally, you only need to focus on only one of these. However, it is possible to combine two or even all three in your business to create diverse and wholesome experiences for your audience.
If you have not hosted a Live Webinar yourself, you have probably attended one.
And if you are a Creator, a Coach, or Business owner, at some point you will have to host a Live event to connect with your audience and potentially increase sales.
So how should you package your Live training and what do you call it? Should you tell your audience you are hosting a Webinar? What if what you are really serving them is a Workshop?
What is the Difference between a Webinar vs Workshop vs Masterclass
Let’s break them all down simply.
What is a Webinar?
A Webinar in simple terms is an online event, Live or pre-recorded, that is aimed specifically to sell a product or offer. The primary goal of a Webinar is to sell.
A Webinar is not a Workshop. It is a Sales machine. If the Webinar makes no sales, it has failed in its mission.
Internet Marketers and Business owners understand the power of Webinars for selling any type of product. This is why Webinars have become all the rave for selling shit online.
If you sell anything and can create a damn good presentation backed up by a fire sales-pitch, a Webinar can quickly become a powerful marketing tool for you. Really great Webinars are great because the host is able to make a pitch feel like it is much needed education for the viewers.
Really great Webinars are great because the host is able to make a pitch feel like it is much needed education for the viewers.
Rather than merely selling, great Webinars have the added benefit of making you feel like you now know more about the problem than before you entered the room.
What is a Live Workshop?
A Workshop on the other hand is not created for the purpose of merely selling. The main purpose of a Workshop is to help the attendee solve a problem immediately.
It is created in such a way that it helps the viewer get to work now.
Hence the term -Workshop.
With a Workshop, you pick a specific problem your ideal audience has and you promise to solve that one tiny problem for them. Or at the very least, arm them with the right tools and resources to help them solve that particular problem.
A Workshop is results driven and for this reason they are mostly paid for.
So what you have are students, who sign up to learn something from you, not just get sold to. This type of class is hands-on, meaning the students have real access to you and you are working with them to solve their problem hands-on.
The main promise of a Workshop is –”This is the problem you currently have, let me show you exactly how to fix it now.”
A Workshop can last anywhere from 90minutes to 5 hours and sometimes, the host can decide to split the Workshop across several days depending on how intensive the material is.
If you are the kind of person who genuinely loves to teach and help people get results, you should be hosting workshops and getting paid for your knowledge.
What is a Masterclass?
A Masterclass quite simply is a Class presented by a proven expert in a specific core topic. It can be a Live or pre-recorded presentation in which the Host /Teacher focuses on giving the most comprehensive breakdown, analysis and information on one specific topic in their field of expertise.
The core promise of a Masterclass is: “I am an expert in this field, I am the Master, and by the time you are done with this class you will know the most important things about this topic.”
Now, it is not uncommon to see online coaches host Webinars and call them Masterclasses. Oftentimes, they have created their Webinars in a way that it combines the benefits of teaching a topic plus selling their products.
Also, the term Webinars seems overused today and marked with the dreadful stain of ‘sleazy marketing’. So it is not hard to see why some coaches would prefer to call their Webinar a Masterclass, to avoid looking like they are purely marketing.
A Masterclass does not have to be held Live and can last anywhere from 25mins to 2 hours depending on the scope of the material. They can be Paid or Free.
Webinars vs Workshops vs Masterclasses? Which is right for you?
Now that you know the major differences, what online training model is the best fit for your business and what you are currently doing.
The easiest way to choose is to ask yourself: What is my true intention here?
What business goal am I trying to achieve by choosing a specific type of training to offer?
With your business goal at the center of the decision-making process, here’s how I’ll advise you to look at this.
IF YOU WANT TO:
Generate Leads, increase Visibility and make More sales:
Webinars are the way to go. Oftentimes, this will be a Free-to-attend Webinar and for this reason alone, you will be able to capture the attention of the right person who is a perfect fit for your business or service. You can get new leads into your marketing funnel quickly by hosting free webinars so without a doubt, it is a right fit for most people.
IF YOU WANT TO:
Serve your audience and Help people Solve a specific problem quickly, plus potentially bring in quick Income for yourself:
Workshops are the way to go.
Because a Workshop is aimed at giving people something they can work with immediately, you can serve your audience at scale with workshops.
What makes Workshops so attractive is the fact that people need people. More and more now, more people are needing accountability and hand-holding to reach their goals. If you have ideas and experience in a specific field and can show people how to do what you do, Workshops will be perfect for you.
The best part is your students pay to access this class. You not only make money guaranteed, you are also getting the best quality leads for your business.
What’s even better is, once the online Workshop is done, you can then package it as a single digital product that can be accessed anytime and sold again and again, until the information becomes obsolete.
IF YOU WANT TO:
Stamp your place as an Expert in your field, Cover a specific topic better than anyone else and create a whole resource for your audience:
Masterclasses are the way to go.
While a Masterclass might sound almost like a Workshop, the main difference is the students do not necessarily have interactive access to the Expert or Coach. Also, they may get a lot of information on the topic but may not get the accountability required to push themselves to the next step so they can get actual results.
This is why Masterclasses also work like Webinars for selling because oftentimes, the Expert will invite you to get that priced access to them in the next level up.
Masterclasses can also be paid for and if they are free, then they are usually condensed versions of the main thing and potential sales tool, just like a Webinar.
It is important to understand that the presentation styles of each of these types of online trainings are completely different. As a host, you must know how to show up in a Masterclass and how that is different when you show up for a Webinar that is intended to sell products.
While a Workshop will showcase your expertise and teaching style, a Webinar will test your ability to make people feel like they have received so much information from you but not really get the meat of the matter.
If you need a way to earn some income now by teaching what you know and potentially automating the process so you can continue to earn passive income for your online training, then you might want to consider hosting paid Workshops.
Once done, all you'll need is the best course hosting platform to sell your online courses and classes.
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