The world is filled with great business ideas and great products/services. The only problem is, they don't know how to market and sell.
Selling is the most important and critical skill you have to learn as an entrepreneur. It is 5 times more valuable than any other skill. Knowing what to say and how to say it will help you start, grow and stay in business, as well as get you investors.
As an entrepreneur, one of the most powerful tools in your sales arsenal is the informed and judicious use of words and terminology. Words have the ability to entice a prospect, hold the attention of the potential buyer, and ultimately result in the establishment of a relationship that can result to a short and long term patronage. At the same time, words have the power to turn away potential clients, make people feel unappreciated, and ultimately lead to not only the loss of a sale today, but also the loss of sales opportunities in the future.
The effective salesperson knows the importance of choosing the right verbiage to present both the seller and the product. Whether in verbal communications or in the creation of written documents such as sales brochures, letters and emails, or any other type of promotional materials. Using the right words in the right places is key to being successful in business or career advancement.
BUY this simply to read and easy to understand book and learn how to use the most powerful tools in your sales arsenal to increase sales and revenue.