Can you really make money from selling courses?

There are millions of people out there just waiting, waiting, waiting to pay for the knowledge you have right now, but first, you have to package your information in a format they can receive online. This is where online courses come in.

And yes, you can make a lot of money selling your own courses but you have to do it the right way. In this post, I will reveal what you can expect in terms of earning potential from your online courses and also answer some of your very burning questions.

But first, let me ask you a serious question: “What do you know right now that you are so sure other people need to learn because it will help them in their own lives?”

I want you to think about that really deeply as you read this article because your answer will determine just how much you can make from selling your online course.

Today, so many people are creating online courses because the demand for online education has gone up drastically in the past few years. This is not only because it is a simple business model to set up but also because you can make a lot of money selling your own online courses.

But how much really can you make from selling an online course?

In 2020, Youtube Creator Vanessa Lau reported having earned over $1 Million Dollars selling her signature course online within the year. At a price point of about $1,000 dollars, she needed to sell at least 1000 registrations into her course to earn a million Dollars.

Just recently, a client of mine brought in a crazy $50,000 in the first 45 days of selling her eBook and online course. She was able to do this successfully because she implemented a sales funnel into her system and I’ll share more of that below.

Can you do the same? Can you really make money selling your own digital products and online courses?

Of course, you can, but you need to know your math and your numbers all the way. First, we have to start with the actual price of your course, which will depend on what type of online course you create, the niche, the topic you are dealing with, and the demand for that information.

How to Price Your Online Course for Profitability

Knowing your numbers means working your way back even before you create your online course and then creating an effective marketing plan and strategy to help you reach your projected goals.

Generally, you don’t want to spend time creating a course and setting the price below, say, $50.

If you create a really good course and set the price at $100, you will need to sell 100 registrations of this course to earn $10,000.

However, if you reviewed that price and you thought to yourself:

“This information I am sharing is so much more valuable..”

“This course is worth $500”

“This is so much value that people can’t get anywhere else”

“I worked so hard to understand this information, I should charge more..”

Now you have some use arguments for increasing the price of your course.

So let’s say you summon the courage within yourself to actually raise the price to $500. Now you’d only need 20 sales to earn $10,000.

Now all you have to do is figure out how to find 20 people who need this information and can afford to pay you $500 to access your course.

This is where your marketing strategy to sell your course comes into play.

As you can see, how much money you make from your online course is entirely up to you, and you can steer this wheel however you want.

How to Make Your Online Course More Profitable

So many course creators are faced with the daunting feeling that perhaps their online course is not valuable enough, and they need to improve the information or add more modules to make it appear fuller.

But simply adding more and more modules into a course is not what makes it valuable. A valuable online course is one that does what it says it would do for the student.

Not everyone who begins an online course actually goes through the entire content and finishes up. It is estimated that only 20% of the students go through the complete course material.

So your task is not merely to add more modules to make the course appear valuable, you should instead be focusing on helping your students go through the material easily and achieve results faster.

How do you make an online course Profitable?

Have you created an online course already or thinking of creating one? Simply increasing the price of a course without increasing its value to your students is not what will make your online course profitable. You need to follow proven tactics and strategies which I will share with you below.

Once you have one or a combination of these in place, you can bet your next Dollar that the perceived value of your course will increase dramatically.

Ready to start monetizing your knowledge by selling online courses? Start with a free account on Kobocourse and take advantage of professional tools to help you grow a profitable course business

Here are 7 Ways to Make Your Online Course More Profitable

Your course is only as valuable as it can get results for your students. Here are 7 simple things to do to Increase the Value of your course and even potentially increase the price.

Add Worksheets, Templates, and corresponding documents that will help students practice what you teach: This is a great way to really make your course come alive. By adding templates and such documents, you give your students more resources to help them achieve their goals faster. Watch this quick tutorial to learn how to add worksheets and templates to your course.
Include hands-on training or one-on-one coaching access: Some creators and coaches are available to work one-on-one with their students. Adding this simple offer can exponentially increase the perceived value so you can raise the price of your course. People love access, and most times are more than willing to pay for it. Simply adding two Live group coaching to your course can prove profitable. Create a simple Coaching gig directly from your dashboard on Kobocourse.
Create a Community for the students: People like to be around like-minded people. This is why social media gets all the attention and why people still spend time in Facebook groups and Discord communities. Humans are generally community-driven and having a community in your course can be the difference between a course that thrives and is successful and one that isn’t. You can set this up easily with Facebook groups or with the powerful community feature on Kobocourse.
Add Exercises and Homework for students: Adding homework or things to do is the perfect way to ensure your students are practicing the information in your course. You can add compulsory work-to-do assignments to each module of your course and force your students not to move to the next module without finishing the first. Your students will be glad for this because it encourages them to do the work and leads them closer to their own goals. Remember, your course is only as profitable as it can get results for your students.
Offer direct QnA portals or Forums: If your students know that they can send in questions anytime and get answers directly from you or your team, this alone can trigger a sense of support which is what everyone needs. Your students don’t only need the information in your online course, they also want to know that they will be supported if they ever need help. Kobocourse makes this a seamless process with a Questions box that is displayed with all of your courses and you can easily respond to questions from your students on your Kobocourse dashboard.
Offer Quizzes and Prices for completion: Just like your work-to-do or homework for your students, you can offer group challenges that everyone participates in from time to time and add prices for winners. You can easily add quizzes to your Course in less than a minute from your Kobocourse dashboard. These types of added bonuses deepen that sense of community with your students and help them feel motivated to actually implement your course.
Set your Courses to Expire at a certain time: A very effective, yet not so common strategy is to set your courses to be accessed for just a limited time. Some coaches set their courses to expire after a year and because students know that they will have to pay again to access the material, they are usually forced to finish the course.

Remember, the more you help your students get what they want, the easier it is for you to get what you want. If your students are successful from taking your online course, they are more likely to leave Testimonials and this in turn will give you leverage to sell more courses.

Who Can Create Online Courses?

Anyone can create an online course today and put it up on the internet. As long as you have an audience, a marketing plan, or a strategy in place to get more people to know about your course, you have every opportunity to make great success as a course creator this year.

Selling your own online course is not difficult if you have the right tools and software to connect with your students.

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