Growth

How to create a product waitlist

Last updated: May 30, 2026

Build pre-launch waitlists, collect subscribers, and send launch email sequences on Kobocourse.

Overview

Waitlists let you capture interest before a product or community launches. Pair waitlists with automated email sequences to convert subscribers on launch day.

Before you start

  • Creator account.

Step 1

Create a waitlist

Add title, description, and optional linked product for launch day redirects.

Create waitlist

Step 2

Customize signup page

Share the public waitlist link on social media. Subscribers join without a full product checkout.

Open in dashboard

Step 3

Build launch email sequence

From the waitlist detail page, open the email sequence builder. Add steps with delays between messages.

Open in dashboard

Step 4

Launch and convert

Publish your product and send the launch email. Track signups and conversions from the waitlist dashboard.

Open in dashboard

Tips & troubleshooting

  • Offer a clear reason to join — early bird price, bonus, or exclusive access.
  • Keep the first sequence email short with a single CTA.

FAQ

Common questions

Each waitlist has a unique link at /waitlists/[id] you can copy from the dashboard.

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Create your free creator account and follow this guide step by step in your dashboard.